You may be turning away prospects and sales instead of attracting your next ideal client!
Sadly, these potential clients will never tell you why they left your site without buying anything.
Here are some of the most common complaints you’ll never hear.
I Can’t Find You Online
New ideal clients have to be able to locate you before they can begin to follow you and subscribe to your content. It is important for your marketing message to be consistent on your website, your blog and all of your social media profiles.
As often as space allows, use the same name, bio, tagline and description to magnify your influence and present a clear online message. This is consistent with master blogger Pat Flynn’s philosophy of “Be Everywhere” online.
I Can’t Figure Out What You Do
Far too many entrepreneurs and coaches assume their website visitors arrive at their site informed on their subject. Nothing could be further from the truth!
Your visitor arrived on your site because they see YOU as the expert. Make it easy for them to understand what you do and how they can benefit from your programs and services.
Give your prospects a consistent answer to the question, “What problem am I solving for my clients?”.
Your Website is Confusing to Me
It doesn’t matter how much time and energy you invested in the design of your site – if your visitors are confused by its layout and structure.
Your navigation, optin offer, social icons and contact information should all be easy to find.
I Can’t Figure Out How to Buy Something
Having your programs and services hidden on an inner page of your site will not encourage buying!
Be certain to include links to your commerce page in your sidebar and prominently on each of the pages of your site.
You’re Bombarding Me on Social Media
Too many updates and offers will cause your followers on social media to abandon you.
Before you post an update, consider your audience and whether they will benefit in their work or life from your new information. If you can’t answer “yes”, don’t post the update.
Remember that the best way to market on the social platforms is to build relationships. It is your expert knowledge, shared generously, that will eventually lead to sales.
Your Turn
What have you seen that’s confusing online? What has turned you from a “visitor” into a “goner“?
Image courtesy of FreeDigitalPhotos.net
Dear Admin
Wow great what a article it is.
thanks for sharing and giving such a wonderful article.I really appreciate your work.
And I love to read your coming articles.
Regards
Rihaaz
Thanks for the visit and the comment.
Online visibility is quite important for business..Most potential customers tend to look up for information regarding the company before entering into contract…I have noticed that simple websites do conversions better that sophisticated, difficult to comprehend sites..
Joe Hart recently posted..Dental Implants
Thanks for the comment Joe. You’re absolutely right, the trend is toward simplicity when marketing online.
With time you will see how non-ideal clients can suck your energy dry. While you want to help people, you also want to train them in how to best work with you. I recommend having your VA call a prospect who hasn’t sent in his or her questions to reschedule the call to give them time to complete their homework first.
Thanks
Thanks Robert. I’m convinced that identifying your ideal client is the most important thing you can do as a business owner.
Confusing layouts are a problem, expecially for big sites. Most of the times, websites dont go straight to the point and that’s frustrating for users (ie: when you just need the email adress of a company and you cant find it even in the footer, thats extremely confusing = less visits)
Thanks for the comment Danilo. I could not have said it better myself!
My site actually encourages phone calls, so sometimes I simply ask a client if they had any problems navigating the website. It’s a lot either than trying to be a Google Analytics detective.