Picking low competition keywords is a good way to get more website traffic.
Low Competition Keywords are easier to rank higher in the search results. Although it sounds complicated, it really isn’t.
The lower the number of pages competing with yours for a search term, the higher your page will be listed in the search results. The more specific your keyword is, the lower the competition will be for that search term.
Low Competition Keywords and Niche Refinement
Keyword Research is simply another way of saying Niche Refinement. Here is an example:
Your general niche is psychiatry. This is a very high competition keyword. Adult, children, industrial, elder, spiritual psychiatry will all be listed in the competing search results.
But as you refine your niche, low competition keywords become apparent. So instead of trying to rank in the search results for “psychiatry”, your niche refinement process shows “adult workplace psychiatry” is more attainable.
The trick to make this all work seamlessly is to know how your services are unique and where to “be available” so your ideal client can find you. See, these buyers are already looking for your product or service. My definition of “being available” is for you to be presented to your ideal client where they are looking – in the search results.
Low Competition Keywords Usage
Use of your keywords throughout your blog, sales pages, articles – every piece of content you create. Focus on one main keyword and 2 or 3 of your related keywords on each piece of content you create.
This consistency will drive visitors to your site. More visitors will grow your list. A bigger list will help you meet your financial goals for the year. You are already creating content, so with a few minor tweaks ideal clients can be flooding your inbox. It is a true pleasure and changes the dynamic when a potential client seeks you out.
Your website will get more traffic and more subscribers when you use your low competition keywords in your blog posts.