Using a Call to Action is a great way to increase web site traffic.
There are several ways to write your Call to Action, based upon your offer and your delivery method. Also, your offers can be combined to accelerate the sign up process.
Here are some examples of a Call to Action to get you started:
“The delivery process is automated. You can grab your copy instantly upon purchase…”
Remind your potential buyer that delivery is instant if you are promoting a digital product such as an E-Book or report.
“This offer will not last…”
Avoid using the until midnight close. Most savvy visitors know it’s really only a script at work. Unless you will really end the promotion at midnite, you should refrain from using this tactic to increase web site traffic.
“A strict limit of 100 copies will be sold…”
You can advertise that you’re limiting the number of copies of your product. However, if you’re going to use this tactic, be sure to keep your word on it.
Using scarcity to sell has been proven to be an effective way to get a prospect to take action. By nature, people enjoy the privledge of ownership. You can use this factor to not only increase web site traffic, but also to increase your conversion rate and sales.
Fast Action Bonuses
“Act now and You’ll Also Receive…”
Getting a prospect to convert is getting tougher. Offering a bonus alone can sometimes not be enough, especially if you’re in a competitive niche. You can up the ante by offering time sensitive bonuses.
By taking advantage of a fast action bonus, a buyer can get rewarded more value. The money spent.
Use a “P.S.” to summarize your offer or reveal hidden benefits.
Here are some things worth summarizing in your P.S. or post-script:
- It would be more expensive in terms of money, time and effort if your prospect seeks other solutions or alternatives than yours.
- You can stress the Fast Action Bonuses and how scarce they are.
- Stress how valuable it is to tackle the current problems right NOW and not later with your offer.
You can also use the P.S. to reveal other hidden benefits not mentioned earlier in your sales letter. It could be an unannounced bonus, guarantee statement or a reward for acting immediately. Your choice of low competition keywords here will support your call to action.
You can also choose to reveal even more praises and testimonials in an effort to encourage your prospect to act now and become your customer.
Using a Great Call to Action is a sure way to increase web site traffic. What’s the best one you’ve used?