Blog backlinks are vital for your search success.
A backlink is your website’s address on someone else’s website. These links (Universal Resource Links or URLs) are the framework of the internet. Think of them as the internet’s “card catalog”, the system used to find information in a library. These links comprise the structure of the information on the web.
As you will see, there are important reasons why your site needs these references from other websites. One of the primary functions of blog backlinks is that they help deliver visitor traffic to your blog.Your blog backlinks on other people’s sites act as votes.
Blog Backlinks and Internet Votes
A voting system similar to elections is the foundation of Google’s search algorithm. The logic behind it goes like this: if other webmasters added a link to your web site on their web site, your site most likely contained content similar to their own. When the search engines see that these other sites are linking to yours, they conclude that your site is similar and has value.
The greater the importance and ranking of the site that your link is on, the greater the influence it passes on to your site and pages. The links on other sites pointing back to your site are counted as “votes of confidence” for your website. This is because webmasters tend to add links to their pages from other sites they feel will enhace their readers’ experience at their site.
However, unlike election votes, these “link votes” are not equal in the eyes of the search engines. The greater the importance and the ranking of the linking site, the more important the vote. A lesser number of high quality blog backlinks are more valuable than hundreds of lesser quality, non relevant links.
Blog backlinks serve a two-fold purpose with regards to generating visitor traffic to your website or web page:
- They generate visitors from the link itself when it appears on other websites whose readers are also interested in your site.
- They elevate your website’s search engine rankings, generating visits from people searching online for your products and services. These higher search engine rankings come primarily from the number and quality of blog backlinks pointing to your site or pages. Your link should include one of your Low Competition Keywords as anchor text.
To sum, your website link on another site is the best way to show Google that your site has authority. The more higher ranking, relevant sites linking to your site – the higher your search engine rankings.
Nothing will help your website’s ranking in the search engines more than blog backlinks.
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