You can use Google keyword ranking results to get more traffic. Here’s how.

One of the most overlooked uses of Google keyword ranking results is to refine your niche and your product price point. In the process of selecting keywords, website owners usually choose vanity keywords – keywords that sound “hot” but usually have too little search traffic to measure.

Keywords chosen in this manner usually have little relevance to the either the site’s existing content or search engine results. Promoting the content structured around these keywords usually results in very little organic search traffic.

The Brand Funnel and Google Keyword Ranking

The process of using keyword competition analysis to define your brand can be compared to a funnel. At its widest point are the most searched broad keyword terms that are harder to rank highly for. At its narrowest point are the less searched low competition keywords that are easier to rank for. 

Narrowing the marketing focus and broadening the marketing focus can both be effective strategies, depending upon the current market position and the position of the competition within the brand funnel. When each product position is defined in this manner, the result is a congruent group of products which defines the brand for greatest promotional effect.

Google Keyword Ranking – How Much Competition?

Combining Google keyword ranking data with price point analysis can give insight into where in the brand funnel each product promotion should be positioned for greatest return. Using this approach, the search volumes for the keywords under  consideration can be inversely correlated with the sales price of the products or services being promoted. In other words, the higher the sales prices, the less targeted traffic needed to approach profitability. And the easier to obtain traffic – less competitive keyword phrases are easier to rank highly for.

Define Your Brand with Google Keyword Ranking

These valuable metrics can be used to shape every aspect of your brand online. Website owners can use this methodology to determine:

• Who is searching online for their services
• What the trends are of associated products and services
• When it is prudent to reinvent their current offerings
• Where to invest their online promotion efforts
• How to enter a market based on demand and competition levels

Knowing where in the brand funnel to position your services will yield the best results for the lowest promotion effort. Let’s face it – increasing search rankings is becoming increasingly challenging.

Whether you’re launching a new venture or improving the promotion of an existing one, the best place to start is using Google keyword ranking data to examine your competition and to define your brand.