You may be turning away prospects and sales instead of attracting your next ideal client!

Sadly, these potential clients will never tell you why they left your site without buying anything.

Here are some of the most common complaints you’ll never hear.

I Can’t Find You Online

New ideal clients have to be able to locate you before they can begin to follow you and subscribe to your content. It is important for your marketing message to be consistent on your website, your blog and all of your social media profiles.

As often as space allows, use the same name, bio, tagline and description to magnify your influence and present a clear online message. This is consistent with master blogger Pat Flynn’s philosophy of “Be Everywhere” online.

I Can’t Figure Out What You Do

Far too many entrepreneurs and coaches assume their website visitors arrive at their site informed on their subject. Nothing could be further from the truth!

Your visitor arrived on your site because they see YOU as the expert. Make it easy for them to understand what you do and how they can benefit from your programs and services.

Give your prospects a consistent answer to the question, “What problem am I solving for my clients?”.

Your Website is Confusing to Me

It doesn’t matter how much time and energy you invested in the design of your site – if your visitors are confused by its layout and structure.

Your navigation, optin offer, social icons and contact information should all be easy to find.

I Can’t Figure Out How to Buy Something

Having your programs and services hidden on an inner page of your site will not encourage buying!

Be certain to include links to your commerce page in your sidebar and prominently on each of the pages of your site.

You’re Bombarding Me on Social Media

Too many updates and offers will cause your followers on social media to abandon you.

Before you post an update, consider your audience and whether they will benefit in their work or life from your new information. If you can’t answer “yes”, don’t post the update.

Remember that the best way to market on the social platforms is to build relationships. It is your expert knowledge, shared generously, that will eventually lead to sales.

Your Turn

What have you seen that’s confusing online? What has turned you from a “visitor” into a “goner“?

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Your next blog post can be on the first page of Google.

Recent Google changes have made it easier than ever for fresh content to rank higher the search results. Following a proven formula makes it simple. 

This is a step by step guide to publishing an optimized blog post, using the keyword phrase “increase web site traffic”. This will result in  higher search rankings for your keyword.

The goal is to format the post in the best way for the search engines to read it easily. The correct placement and emphasis of your keyword in your blog post is called “on page optimization”. When your post is presented to the search engines in this manner, they will view it as having higher authority and will place it higher in the search results for your keyword phrase.

1) Choose only one of your keyword phrases to use. This phase will be emphasized throughout the post.

2) Choose a short title which includes your keyword phrase: “Increase Web Site Traffic”.

3) Write a blog post of around 500 words. Write naturally and include your keyword phrase approximately 2-3 times in your post.

4) Break the post into 3 subsections. Use HTML Heading Tags to emphasize the title of each section like this:

5) Use the keyword phrase in the last sentence like this: These are the benefits when you increase web site traffic.

6) Bold, underline and italicize the keyword phrase once each in the post.

7) Attach an image to the post and name it “increase web site traffic”.

And finally, make sure to include a link to another one of your posts in your text.

Takeaway

When you publish your unique content this way, you will gain more targeted traffic to your site and add more buyers to your Email marketing list. And don’t forget to include a Call to Action - that next step you would like your prospect to take.

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Using a Call to Action is a great way to increase web site traffic.

There are several ways to write your Call to Action, based upon your offer and your delivery method. Also, your offers can be combined to accelerate the sign up process.

Here are some examples of a Call to Action to get you started: