Again? Another Google algorithm change? The rate at which Google changes algorithms appears to be increasing. Just in the last six months we’ve had Caffeine, Instant and now the “Farmer” update. Google’s recent algorithm change is its most major attempt to rank quality content above content farms in its search results.

What To Do? If you’re a content farm, find another line of work. For the rest of us, the answer is (still) the same: Produce quality content relative to your niche and post it regularly to your blog. Google is trying to return the most relevant, freshest results to its search clients. By doing so they are leveling the playing field; top search results are no longer dominated by those that paid the most money to attain them.

Where to Begin? If you don’t have a website, get a blog. If you have a website but you can’t update it yourself, get a blog. Are you noticing a common thread? Posting original, relevant content on a blog is the fastest way to rise in the search engine results. Using a blog with a content management dashboard is the easiest way to get this done. Now you too can dominate the search results!

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